KPN to phase out second brands, bring everything under main brand

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(Telecompaper) KPN plans to eventually eliminate its subsidiary brands and focus on the KPN brand and bundled services for Dutch households and companies. No time frame has yet been announced. A spokesperson for the company said KPN plans over the coming two years to take up the popular elements of its second brands into its main KPN offering. It will then look per brand to see if it should be eliminated, and when.
Source: Industry News (syndicated from Telecompaper.com)

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