Twitter lifts profit, revenues but loses users in Q2

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(Telecompaper) Following a strong start to the year, Twitter delivered another set of solid results for the second quarter, with revenues rising 24 percent from the year earlier to USD 711 million. Including the discontinued TellApart platform, revenues went up 27 percent. Advertising made up the bulk of revenue, jumping 23 percent to USD 601 million, with total ad engagements leaping 81 percent and cost per engagement falling 32 percent. Data licensing and other revenue meanwhile increased 29 percent to USD 109 million. By region, US revenue still trumped international, up 10 percent to USD 367 million. Revenue from the rest of the world, however, advanced faster, up 44 percent to USD 344 million. 
Source: Industry News (syndicated from Telecompaper.com)

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