SFR separates content from telecom services, to sell more outside customer base

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(Telecompaper) SFR announced a change of brand name for its sports TV offering, which will become RMC Sport in August, ahead of the group stages of the UEFA Champions League. It also said that it will introduce a new pricing model for its three main content propositions (sports, press and cinema), billing them as optional add-ons instead of bundling them automatically within its fixed and mobile packages. The new strategy will be coupled with a renewed effort to sell the content directly to non-SFR customers (OTT and satellite), and via new wholesale deals.
Source: Industry News (syndicated from Telecompaper.com)

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